Let's Talk: Marketing & Craft Breweries

Dustin Annett, Evolution Marketing Agency's craft brewery expert, shares his past experiences working at a brewery and relates them to his current position as a marketer.

A strong marketing plan is crucial to the success and growth of any new small business and even more so for a business in a niche industry like the craft brewery industry. As someone who has worked in the craft beer industry before moving into digital marketing, I have seen firsthand how it helps new and upcoming breweries grow as a business but also how failure to create a marketing plan can be detrimental to the success new entrants of the craft beer industry. Below are a couple of my own experiences with marketing in the rapidly growing craft beer industry in the Lower Mainland.

“Attempting to market your new craft beer business on the fly does not always work.” - Dustin Annett

It is important to have a marketing plan in place that can be followed for at least the first year of the business, where afterwards changes can be made to the plan depending on the business’ performance. Whether this means simply a couple meetings with a marketing consultant or hiring a marketing agency such as Evolution Marketing Agency, having a marketing plan in place to guide you as a new business owner is important.

Choosing how much marketing assistance to use mainly depends on your amount of experience and knowledge in marketing. However, paying for a full time marketing consultant often is the more effective choice as this method allows you, the business owner, to focus on other aspects of the business as marketing a new business can prove time consuming for any new business.

Some Tips:

1) Know your limitations and leverage your strengths.

2) Keep your message consistent across all platforms.

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By: Dustin Annett, Evolution Marketing Industry Veteran